SEO Press Release Distribution: Why Keywords Matter

If you’re smart about using online press release distribution, you know that the best SEO press release distribution sites are the ones that allow users to link back to their site using targeted keywords. However, many marketers come up short when it comes to creating keyword links. Instead of using a keyword, they link to a generic word like ‘blog’ or ‘here.’ Doing this means they’re missing out on the valuable chance to use keywords to increase their organic rankings through Google, Yahoo!, Bing and other search engines.

Why Are Keywords So Important?

A strategically targeted keyword anchor text link is a mighty part of any SEO campaign. Although the search engines routinely make changes to their algorithms, backlinks and keywords are always an important part in how the search engines rank sites.

An anchor text link becomes a valuable link that points back to your site. The more anchor text links you have pointing back to your website, the more value the search engines will place on these words. For instance, if you have a website that sells golf clubs, golf balls and other golf accessories, you would want to use ‘golf balls for sale,’ ‘golf shirts,’ or other golf terms. When the search engines see these links, each one will determine that your site is one where customers can buy golf clubs, golf bags and more. The search engines don’t have people who read each word on every website, instead they will use the links to surmise what each site is about.

Why Keyword Anchor Text Links Aren’t Created Equally

Even though a keyword link is important, they are not created equally. Links from a highly ranking website have more value than one that’s rarely used. The more high quality connections you make pointing to your website, the higher your website will rank for that particular term.

What To Look For When Searching For An Online Press Release Distribution Site

Just as not all links are equal, not all press release distribution sites are the same. Look for one that will keep your PR online indefinitely — this means your anchor text link will remain in place forever. A site that deletes PRs after a certain amount of time limits the effectiveness of the anchor text link. Also look for a site that allows users to include multiple anchor text links. A PR that’s crammed full of those blue underlined phrases can look a little like spam, so look for an online PR distribution site that allows you to use three keywords as anchor text.

An SEO press release distribution site is a powerful tool, as long as it is used correctly. Savvy marketers who are looking for the biggest impact should choose a SEO PR distribution website carefully. Sites should allow for three anchor text keyword links and keep PRs online indefinitely. No matter what changes the search engines make, using these SEO press release distribution websites will help your PR remain relevant, even after your news is over.

Source by Tara Geissinger

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